Ad
The BR-2 part of banner ad stands for banner run. Banner runs are a type of online advertisement on websites where a banner ad is displayed and must reach a desired level of impressions, clicks, conversions or other engagement goals in order to be considered successful. In order for the ad to be visible to consumers, it must pass through the BR-2 of banner ad, which is the process of making a banner visible and able to reach the desired audience. Banner runs include local and international targeting, where the user can choose which country, city or region to target the ad and the type of device targeting like mobile, laptop or desktop. BR-2 allows for optimization and tracking of the banner to ensure the desired goals are achieved.